Negotiating the terms that get the seller to yes.
Hear Kyle work through a timing objection, adjust the proposal, and finish the close.
- Lead source
- Property Leads PPL
- Closing path
- One-call close
- Deal strategy
- Wholesale
- Assignment fee
- $55,000
Listen to the recording
What the rep accomplishes on this call
- Converting a PPL lead
- Discovering the pain and building confidence
- Creating urgency around the seller's priorities
- Explaining the process and addressing concerns
- Negotiating terms and adapting the offer
- Guiding the seller to a signed close
The sales tactics in action
Expand a moment to see what to listen for and why it matters. Use the timestamps to find it in the recording.
01Discovers what the seller needs the transaction to accomplish09:12–13:58
What to listen for
- Kyle follows up on the seller's answers.
- Explores what has prevented the desired progress.
- Summarizes the priority behind the request.
- Checks that his understanding is accurate before continuing.
Why it matters
Kyle develops the reason behind the seller's interest. The follow-up questions give him a clearer understanding of what a successful transaction needs to accomplish. His summary gives the seller an opportunity to confirm the direction.
That exchange supports confidence through attentive communication. The seller can hear that their answers are influencing the conversation. For an operator, the useful skill is turning discovery into decision criteria: understanding what needs to be addressed for the seller to consider moving forward.
02Creates urgency around a priority the seller confirms14:28–15:31; 31:49–32:54
What to listen for
- Kyle checks when the seller wants progress.
- Asks directly about the preferred timing.
- Gives the seller space to clarify that priority.
- Carries the timing requirement into the discussion of next steps.
Why it matters
Kyle establishes a reason to act by understanding when the seller wants the outcome. The seller participates in defining that timing. This gives the rep a relevant basis for discussing why the next step matters now.
Urgency becomes connected to something the seller has already expressed. Kyle can return to that priority when explaining the proposal and handling the timing objection later in the call. This keeps the conversation moving around a decision criterion the seller recognizes.
03Checks concerns and makes the process easier to understand37:41–39:20; 44:54–46:54
What to listen for
- Kyle checks whether the proposed direction fits.
- Asks about remaining concerns.
- Outlines the steps that would follow approval.
- Explains the seller's role and invites the next process question.
Why it matters
Wanting a result and being comfortable with the steps required to reach it are separate parts of a decision. Kyle addresses both. He checks the fit, then explains what moving forward would involve.
A clear sequence gives the seller something concrete to evaluate. Questions can become more specific because the proposed process is now easier to discuss. On this call, timing becomes a clear topic to address. The rep has brought the conversation closer to the conditions that matter for acceptance.
04Handles a timing objection by negotiating the terms53:35–58:05; 1:03:55–1:04:53
What to listen for
- Kyle responds when the proposed timing does not work.
- Asks what timing would make sense.
- Explores an adjustment and checks willingness to proceed on that basis.
- Returns with the revised proposal and continues toward the agreement.
Why it matters
Kyle uses the objection to identify what needs to change for the proposal to work. By clarifying the timing requirement, he gives the negotiation a specific focus. Checking the seller's response to a possible adjustment establishes whether it addresses the concern.
This demonstrates flexibility in working with the terms of an offer. Timing is part of the value a seller evaluates, alongside the other conditions of the transaction. Kyle listens, adjusts the proposed path and tests acceptance. Prospects can follow that exchange into the signing sequence and hear how the negotiation progresses.
05Turns offer acceptance into a signed agreement1:03:55–1:08:05
What to listen for
- Kyle presents the revised offer.
- Connects it to the next action.
- Guides access to the agreement, initials and signature.
- Confirms submission and receipt.
Why it matters
An accepted direction still requires follow-through. Kyle keeps the conversation focused on the next concrete action and checks progress through the signing steps. The seller receives guidance throughout the transition from discussing the offer to submitting the agreement.
The recording includes contract confirmation at 1:07:32–1:08:05. This is the observable completion point of the acquisition conversation: the rep confirms the agreement has been received.
06Establishes a clear next step after signing1:08:05–1:11:33
What to listen for
- Kyle introduces the next point of contact.
- Coordinates follow-up.
- Answers the final process question.
- Leaves the seller with a specific expectation of what comes next.
Why it matters
The handoff continues the clarity established during the call. Kyle connects the signed agreement to the next stage and gives the seller an identified contact and follow-up arrangement. That ownership helps carry the conversation into execution.
Kyle develops the seller's priorities, works through a timing objection, adjusts the proposed terms and guides the seller to a signed agreement. The call demonstrates discovery, relevant urgency, negotiation, adaptability and closing follow-through in one conversation.